Media Kit
Everything a partner programme needs to evaluate StackRivals in one page — what we cover, who reads it, how we source figures, and how affiliate links are actually implemented.
What this site is
StackRivals publishes head-to-head B2B software comparisons written for one industry at a time. Rather than a single “best CRM” page aimed at everyone, we take 10 matchups that buyers genuinely deliberate over and work each through 25 industries. A law firm and a logistics operator get different answers to the same matchup, because they are making different purchases.
Every page is built for the bottom of the funnel. The reader has already narrowed to two vendors and is looking for a reason to pick one — which is the moment a referral is worth something to both sides.
At a glance
209,201 words of original editorial, averaging 1,149 words per comparison. Every article carries a structured comparison table, an FAQ block, and a dated verification stamp.
Catalogue coverage
Page counts by category and vendor. If your programme appears here, these are pages that would carry your link the day a partnership starts — no new content required.
| Category | Pages | Vendors |
|---|---|---|
| SEO Tools | 69 | Semrush, Ahrefs, Mangools, Surfer SEO |
| CRM | 40 | HubSpot CRM, Salesforce Sales Cloud, Pipedrive |
| Website Builders | 39 | Webflow, Wix, Squarespace, Framer |
| EOR & Global Payroll | 34 | Deel, Oyster HR, Remote.com |
Pages per vendor
| Vendor | Pages | Compared against |
|---|---|---|
| Semrush | 69 | Ahrefs, Mangools, Surfer SEO |
| HubSpot CRM | 40 | Salesforce Sales Cloud, Pipedrive |
| Webflow | 39 | Wix, Squarespace, Framer |
| Deel | 34 | Oyster HR, Remote.com |
| Salesforce Sales Cloud | 25 | HubSpot CRM |
| Ahrefs | 25 | Semrush |
| Mangools | 25 | Semrush |
| Wix | 20 | Webflow |
| Oyster HR | 19 | Deel |
| Surfer SEO | 19 | Semrush |
| Squarespace | 16 | Webflow |
| Remote.com | 15 | Deel |
| Pipedrive | 15 | HubSpot CRM |
| Framer | 3 | Webflow |
Audience and search intent
Traffic is organic search, and the queries are comparison-shaped: “X vs Y”, “X alternatives”, “X competitors”, usually qualified by an industry or company size. These are people mid-evaluation, not people learning what the category is.
Where we actually are. StackRivals launched in July 2026 and is still early in indexing. As of 2026-08-06, Google Search Console recorded 1,370 impressions across 140 distinct queries, with average position still deep enough that click volume is negligible. We would rather state that plainly than quote a projection — the traffic case here is the 182 indexed-and-growing pages and the categories they sit in, not current volume.
Editorial standards
Pricing comes from vendors’ own pricing pages and ratings from a single review platform (G2) so figures stay comparable. Each figure is recorded with its source URL and verification date in a single reference file, and a publication gate blocks any article whose quantitative argument was invalidated by a correction — we regenerate those rather than swapping the number and leaving the sentence false.
We do not declare a winner on rating differences below 0.3, and we label every price with its billing basis, because annual and monthly figures side by side make a comparison quietly wrong. The full process, including what we don’t do — we do not run hands-on product testing — is on our methodology page.
How affiliate links are implemented
This matters for partner compliance, so here is the mechanism rather than a promise:
- Every outbound partner link routes through a single internal redirect, so a programme’s links can be updated or removed site-wide from one place.
- Links carry
rel="nofollow sponsored". Vendors with no affiliate relationship are rendered as ordinary links and are never labelled sponsored. - Each link carries a per-page sub-ID, so a programme can see exactly which comparison produced a conversion.
- An FTC-compliant disclosure appears on every page carrying a commercial link, and our privacy policy discloses partner cookies to readers.
- The site runs no analytics, tag manager, or advertising pixels — build output contains zero third-party scripts.
We do not do incentivised traffic, coupon injection, trademark bidding, toolbar or extension placement, or cookie stuffing. Traffic is editorial and organic.
Publisher
StackRivals is published by EY Collective, an independent media business with no vendor ownership or funding. Partnership enquiries and corrections: see About.